Rupa, a brand founded in 2010, launched its first collection titled "Re-birth." This collection marks the start of a rebranding effort for the company, with the goal of refreshing the aesthetic, expanding the product line, and positioning Rupa alongside the top players in the industry.

For us, this wasn’t just another assignment — it was a passion project. Together with Rupa’s founders and creative team, we immersed ourselves deep into the world that shaped the brand. On the sun-soaked Canary Islands our crew pushed creativity to the edge. What followed was a collision of cultures, energy, and controlled chaos that defined the essence of the new Rupa.