Salus Group is one of the leading healthcare distribution and logistics groups in the CEE region, connecting pharmaceutical innovation with people’s everyday well-being. Over the years, the group has evolved into a complex ecosystem of companies, partnerships, and services. However, its visual identity lagged behind this growth — lacking clarity, coherence, and the emotional strength to reflect its role as a trusted connector in the healthcare chain.

‍Together with Salus, we set out to redefine how a healthcare group can look, feel, and communicate. Through a close strategic and design collaboration, we created a new corporate identity that unites the group under one cohesive visual and verbal expression. From the physical environment — signage, reception, and internal spaces — to printed materials and digital platforms, the new identity establishes a consistent and contemporary presence across all touchpoints.

The result is a brand system that not only enhances recognition and memorability, but also strengthens Salus’ reputation as a reliable, forward-thinking partner in healthcare. The new identity embodies clarity, confidence, and accessibility — making health truly more accessible.